CONCORD PACIFIC DRAGON BOAT FESTIVAL
POSTER DESIGN & MERCHANDISE
Concord Pacific Dragon Boat Festival is North America’s flagship dragon boat festival that kicks off summer on the shores of False Creek, downtown Vancouver, with three days of the continent’s best dragon boat racing, headliner music shows, cultural installations, interactive performances, local artisans and shopping, food, and family-friendly activities! Pixsoul Media designed the 2018 headlining poster that illustrated the animated, fun, and reflective nature of dragon boating traditions, combined with Vancouver’s uniquely West Coast setting. The illustration was developed into various merchandise sold throughout the festival.